To celebrate the launch of the new Lovin' brand campaign we had the opportunity to redesigns several of McDonald's most used packaging elements. The new packaging was designed with a fresh, modern and simple look in mind, to highlight some of our their iconic menu items.
Texting and driving is an epidemic in the United States. Allstate worked with teen celebrities to get teenage driver to pledge that they would not text and drive. When the teens would sign a pledge card they would confirm their pledge by using blue ink and their thumb print to create an X, signifying their commitment to X THE TXT.